Affiliate 2.0 Marketing
 Well constructed affiliate marketing programs that engage these sites on behalf of companies to sell products and services on a commissioned basis have long proved to be an effective acquisition tool. Shop.org studies have consistently found that search and affiliate marketing are among the most efficient online acquisition channels. To scale and grow, affiliate programs must be actively managed by experienced affiliate marketers and given the right resources and attention, and embrace the new social media world.
We call this Affiliate 2.0 and Converseon is helping to lead the way with new techniques, approaches, technologies and processes that are helping to reinvent the concept of affiliate marketing in the social media world.
Our full-service "2.0" affiliate management approach provides clients with:
- Customized solutions
We build and manage innovative and highly effective affiliate programs customized to the needs of our clients, from tracking through reporting.
- Integrated marketing
We are an extension of a client's own marketing department - and we closely coordinate affiliate marketing with overall marketing goals and strategies.
- Experienced team approach
A complete team works with every one of our affiliate clients, from recruiting and activation specialists to graphic designers to reporting and measurement gurus.
- Sophisticated recruiting
Utilizing our proprietary Conversation Miner™ tool, we can recruit far beyond "traditional" affiliates to leverage social networks, bloggers, and other individuals with a predisposition to evangelize merchant products and services.
- Superior affiliate service
Comprehensive, personalized support is available to our affiliates seven days a week, creating loyal and attentive partners who are always receptive to our client's products and services.
- Cost savings
Our affiliate marketing services are designed so that all agency, affiliate and technology fees are subsumed within a target cost-per-acquisition once the program scales. Our success is contingent upon driving success to our clients.
Converseon has proven success with a range of companies including those that are new to affiliate marketing, have had an unsuccessful "affiliate 1.0" experience but recognize the potential of the channel, have current programs that have "topped out," or have specialized tracking and multi-brand packaging needs.
Not sure if you're maximizing your affiliate efforts? Converseon also provides 30-60 day "Report Card" engagements to help you focus your strategy and jump start your productivity.
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