Conversation Mining: Are your ears buzzing?
 They should be. Whether you know it or not, there is a conversation occurring about your company and products right now. Customers are sharing opinions. People are forming and sharing perceptions. Bloggers, journalists and other influentials are watching and commenting. And often these perceptions – laudatory and critical – are made highly visible in search engines.
Welcome to the world of consumer-generated media, where anyone can use a simple publishing tool to connect directly with like-minded people.
If a brand is an experience that creates an impression, then brand and corporate reputation is a conversation that creates a perception. And in a networked, digital world, perception is indeed reality.
Converseon's proprietary Conversation Miner™ scours public, online discussion areas - including blogs, newsgroups, social media, and more - to capture, understand and report the issues, opinions and ideas that costumers share between and among themselves. Understanding this unaided, unprompted and unstructured conversation that is occurring among and between key constituents is critically important to:
- Understanding brand and product perceptions and reputations
- Providing early warning systems regarding brand or product issues
- Responding in real time to customers' concerns
- Gleaning intelligence for communication and product strategies
- Understanding the most influential venues for your company, brand and product
- Measuring effectiveness of communication and advertising efforts
- Mobilizing allies and evangelists
- Informing content, search engine optimization, marketing and communication strategies
Conversation Mining is an essential first step in developing an effective communications strategy to join and influence the conversation. Contact us for a free evaluation.
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