Blog Strategy and Management
The online landscape is changing at a staggering pace: a new blog is created every second, and there are more than 1.2 million blog posts per day. These posts range from the mundane to the inspirational, on topics ranging from new cooking recipes to company products and services. Thirty-eight percent of US internet users are reading blogs and 77% of them think blogs are good way to get information. And it's not just consumers: 28% of journalists are using blogs in day-by-day reporting.
All these snippets of information are aggregated and made visible by search engines and are accessible via RSS readers; people trust them to learn about products, prices, brands and companies. In this new world of me-to-you media, people are looking for information coming for people like them, and companies need to respond to this call.
Blogging is not for every company, or for every circumstance. But for those where it makes strategic sense, weblogs, podcasts and video blogs - as well as their syndication via RSS - are powerful components of an overall enterprise media strategy, and can provide myriad benefits including:
- Increasing customer satisfaction
- Engaging customers and partners
- Improving search engine listings
- Establishing communities around selected topics
- Demonstrating thought leadership
- Creating content syndication opportunities
- Preventing crises and responding to crises in real time
Converseon's New Media Strategies group helps companies to enter the blogosphere in a strategic and effective manner. Our senior team members are well-recognized blog pioneers with deep experience helping even the largest companies join the blogosphere. Feel free to contact us to see if a blog strategy is right for you.
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