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CONVERSEON CEO TO SPEAK AT JUPITERMEDIA SEARCH ENGINE STRATEGIES (SES) CONFERENCE

Presentation will Focus on Reputation Management via Search Engines

New York, NY — February 20, 2004 — Converseon, a leading digital communications agency, today announced that Rob Key, President & CEO of the company, has been chosen to be a featured presenter at the March 1-4 Jupitermedia Search Engine Strategies (SES) in New York.

Key's presentation will focus on how search engines impact corporate reputation. Specifically, Key will describe how search engine reputation management can help manage and protect a company’s reputation and brand.

Converseon recently launched SERMA™, the industry's first search engine reputation management service, designed specifically to help companies better manage their reputations in search engines. The service was created in response to the increasingly important role search engines have in determining a company’s reputation by helping to manage what appears in search listings under key company branded keywords. SERMA™ fuses cutting edge public relations strategies with sophisticated content management and advanced search engine optimization strategies.

The Jupitermedia Search Engine Strategies Conference is a leading forum designed to explore the latest trends and issues in the rapidly growing search engine industry.

About Converseon

Founded in 2001, Converseon is a new breed of communications agency that capitalizes on the changing ways consumers and businesses gather, synthesize, share and act on information. Converseon provides a range of innovative services, including public relations, search engine optimization, performance marketing and online strategy services to leading companies around the world. For more information, visit www.converseon.com.

Press contacts (Converseon)
Rob Key
+1 212 474 0917