Press Releases

New York, NY — January 15, 2005 — Converseon, a leading digital marketing and communications agency, will again participate in the Jupiter Media Search Engine Strategies Conference scheduled on February 28-March 3 in New York. His presentation will focus on Search Engines' impact on public relations and reputation management. Rob has previously spoken at on similar topics at SES conferences in Chicago and San Jose.

The conference, the industry's most prominent forum for discussion about the cutting edge of search engine optimization, will dedicate a panel on Search Engines and Public Relations, of which SERMA™ will be discussed.

Managing brands, reputation and issues within search engine listings is becoming increasingly important in an era of flame/complaint sites, phishing, cloned sites, and the rise of consumer generated media.

Converseon launched SERMA™, the industry's first search engine reputation management service, in January 2004. The service is designed specifically to help companies better manage their reputations in search engines. It was created in response to the increasingly important role search engines have in determining a company's reputation by helping to manage what appears in search listings under key company branded keywords. SERMA fuses cutting edge public relations strategies with sophisticated content management and advanced search engine optimization strategies.

About Converseon

Founded in 2001, Converseon is a new breed of communications agency that capitalizes on the changing ways consumers and businesses gather, synthesize, share and act on information. Converseon provides a range of innovative services, including public relations, search engine optimization, performance marketing and online strategy services to leading companies around the world. For more information, visit www.converseon.com.